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Raya Season Product Booklet

Ashley Furniture Homestore Malaysia

 

Here, I was given the privilege to be tasked with the first mini catalog/booklet for the Homestore in Malaysia, for their Raya Season. All of it was handcrafted and art directed by myself, as the international graphic designer for Ashley Furniture.

Hari Raya or Hari Raya Puasa or Hari Raya Aidil Fitri is the biggest holiday of the year in Malaysia (Chinese New Year comes in second). It is the holiday that celebrates the end of the fasting month. Hari Raya is internationally known as Eid al-Fitr. Hari Raya results in two public holiday during which people return to the hometowns and villages - the famous Balik Kampung happens. Balik Kampung literally means back to the village.

Thus, during the Hari Raya week, half of the country is on the road to go back home to celebrate the holidays with their families. It also means that Kuala Lumpur, which usually chokes from traffic congestion, becomes quiet and peaceful for a few days. For Muslims Hari Raya means performing the Hari Raya Pusa prayers and visiting the graves of relatives. Hari Raya also means eating, eating, more eating and visiting friends and relatives where even more food is served.

Malaysia also has the tradition of holding Open Houses where the house is open for everyone to come in and say hello and eat something together. All in which Ashley's world-class furniture comes in to play for those priceless moments with the ones closest to you.